NOHGA HOTEL

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Being deeply connected to a place.
NOHGA Hotel cherishes the fantastic experiences
that are created from that.

OUR STORY

Now, what can hotels in Japan do for their guests? How can we create a space that will truly satisfy visitors? We must go beyond having guests simply "stay" and provide them with unique experiences that can only be found in this place, this neighborhood. We must create moments that will stay with travelers. With that in mind, we chose Ueno as the location.

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Even within the great metropolis of Tokyo, where people from all over the world gather, Ueno is an unusual neighborhood that has retained its own unique style and identity. It is rooted in a culture that has remained unchanged throughout the ages, from the Edo, Meiji, Taisho, and Showa to today's Heisei period. Our aim is to respect and protect the cultures and traditions that have called this place home, and work with other locals to add our own value to this incredible neighborhood.

Possessing a deep curiosity about the Ueno area, we aim to deliver one-of-a-kind experiences to our guests during their stay. Furthermore, we aim to build the future of this area together with its local residents. Imagining this neighborhood and its future, we will launch NOHGA Hotel.

OUR NEIGHBORS

NOHGA Hotel connects fascinating people in the neighborhood to create truly unforgettable local experiences for all our guests.

Collaborations with the Neighbors

Kimoto Glassware
Kimoto Glassware
Kimoto Glassware
Kimoto Glassware

Kimoto Glassware has been devoted to glassware since it was founded in 1931. Its third-generation owner Seiichi Kimoto creates original products through combining the sensibilities of leading designers with those of craftsmen and workshops that Kimoto Glassware has come to know as a wholesaler. They have won wide acclaim for new glassware designs that suit the modern lifestyle and continue to pursue new possibilities with workshops and craftsmen.

kimotoglass.tokyo

Kyo-gen
Kyo-gen
Kyo-gen
Kyo-gen

Kyo-gen Studio opened 2010 inside a renovated old residential home situated in Inari-cho. While preserving the traditional techniques of "Monsho-uwaeshi", craftsmen who inscribe kamon (family crests) by hand onto kimono, Kyo-gen devotes itself to creating new kamon designs for corporations and individuals based on the concept of "kamon in the context of modern design". They propose new forms of combining kamon with products, collaborating with designers of various genres.

www.kyo-gen.com

SyuRo
SyuRo
SyuRo
SyuRo

In 2008, Ms. Unayama opened her first brick-and-mortar shop, SyuRo, in Torigoe, Taito Ward. Carrying out in-house planning and development under its own original brand, SyuRo creates products using Japanese traditions and artisanal techniques in sheltered workshops. They promote their products designed for long-term everyday use, both within Japan and abroad. The owner and designer herself was born in Ueno's Taito ward, and had also resided in the Taito Designers' Village.

www.syuro.info

Nisshin Kikinzoku
Nisshin Kikinzoku
Nisshin Kikinzoku
Nisshin Kikinzoku

Nisshin Kikinzoku is a third-generation silversmith in Taito and has been around since 1964. It is a workshop that centers its craft around silver ware continuing tradition and tools. Here you can experience making silverware in a workshop led by the master himself Sousho Kamikawa and his daughter and three sons.

www.nisshin-kikinzoku.com

ALLOY
ALLOY
ALLOY
ALLOY

ALLOY develops exquisite products of design and engineering founded on the concept of "connecting everything". Their product designs incorporate a diverse range of materials including metal, wood and leather. In addition to offering original products in their studio and shop, ALLOY is involved in a wide range of projects such as creating custom-made furniture and goods for hotels and shops.

alloyjapan.com

Kabuki
Kabuki
Kabuki
Kabuki

Open since November 2016, Kabuki sells its own roasted coffee beans and chocolate, both made in-house and enjoyed in the cafe. While still involved with chocolate-makers in the confectionary industry, the owner Mr. Kabuki alone pursues his own unique coffee roasting techniques. Though it is out of the way, you would find people in Kabuki on any day, seeking coffee and chocolate that cherishes a sense of "Japanese-ness."

kabukiyusuke.com

Products from the Neighborhood

Gunji Miso Tsukemono
Gunji Miso Tsukemono
Gunji Miso Tsukemono
Gunji Miso Tsukemono

Established in 1957 by the current company president Haruo Gunji, Gunji Miso Tsukemono prides itself on "natural fermentation" which utilizes the temperature changes of Japan's four seasons. Its most popular product, brown rice fermented miso, uses the brown rice of Koshihikari rice as a koji fermentation base. The miso has a mild and deep savory flavor brought about by slow fermentation. In addition to miso, Gunji Miso Tsukemono also offers a wide range of "tsukemono" pickles. Among these, "bettarazuke" daikon radishes are a best-seller. Pickled with the skin-on, it produces a popular flavor that is not too sweet, as well as a unique texture.

www.gunjimiso.com

Funato Shoten
Funato Shoten
Funato Shoten
Funato Shoten

Funato Shoten is a veteran "tsukudani" shop established in 1927. The mother-in-law of the current second-generation owner Michiko Tsukakoshi, first served as an apprentice at Ebiya, a tsukudani shop in Shimbashi, before moving on to open Funato Shoten. Even after the retirement of its owner, Mrs. Tsukakoshi has carried on protecting the shop's well-known flavor. 20 varieties of tsukudani, or soy sauce-pickled foods, can be found lined up at the shop at all times, with their most popular offering being Japanese littleneck clam tsukudani. The timeless taste has crossed generations and continues to draw customers.

Kakimori Kuramae
Kakimori Kuramae
Kakimori Kuramae
KAKIMORI KURAMAE

Kakimori is a specialized stationery goods boutique that shares the joy of writing through a range of sophisticated products, including fountain pens and made to order notebooks. Amidst the decline in stationery artisans caused by the advance of digitization, Takuma Hirose, the third generation owner, established the Kakimori store to provide people with the renewed joy of writing. Each and every stationery product offered at their store is handmade by artisans with devotion.

kakimori.com

Tokyobike Rentals Yanaka
Tokyobike Rentals Yanaka
Tokyobike Rentals Yanaka
Tokyobike Rentals Yanaka

Tokyobike offers bicycles, for both rental and purchase, designed for riding around Tokyo. Created with an eye for both functionality and design, these bicycles are loved both in Japan and abroad. Located in a former sake shop, Tokyobike retains the charm of its former life by featuring stands that offer Japanese sake and coffee. Along with this, a range of carefully selected products are available for purchase, brightening up your visit to the neighborhood.

tokyobikerentals.com

ROOMS

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Our rooms are ready to welcome any explorers.
All rooms have refined Japanese features and also offer original items and artworks hand-crafted by our Neighbors, introducing you to the Ueno neighborhood.

BISTRO NOHGA

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Bistro NOHGA is a restaurant that accommodates both our overseas explorers and local neighbors. Take delight in our diverse, contemporary French-inspired menu that allows you to fully savor Japan's four seasons with understated seasonings that accentuate the natural flavor of the ingredients. Our dishes are created using carefully selected local ingredients. We know all our producers, whose ingredients are produced through processes that are as natural as possible. Our delicious meals will invigorate you after a full day of exploring.
Our drink menu features Japanese sake, natural wines, craft beers, and fresh juices which are all produced using natural techniques. Finally, our dishes, glasses, and cutlery, also produced by local artisans and designers, will allow you to personally experience the quality of Japan's renowned "monozukuri" craftsmanship.

FACILITIES

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ACCESS

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2-21-10 Higashi-Ueno Taito, Tokyo (Planned site)

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ABOUT THE NAME

In Japanese, "MYOHGA" means "a fortunate happening; a blessing that cannot be surpassed in happiness." The word shares its root with the word "MYORI" which means "to receive more fortune than one deserves." Incorporating Nomura Real Estate Development's hope for such MYOHGA in the future, we have placed an "N" in front of "MYOHGA" to create our name "NOHGA."

NOHGA HOTEL UENO
Opening Members Wanted!
Fulfill your curiosity. Pursue your passion. Celebrate with locals.
We are looking for pre-opening members to join our kitchen and service team.
If you want to strive to thrive with NOHGA, find out more details in the interview article from "Nihon Shigoto Hyakka”.
*Contact below to apply
TEL : 03-5816-0211
recruitment officer : Akira Miyagawa
E-mail : a-miyagawa@nomura-re.co.jp